Events

You Don’t Have to Dance on TikTok

Marketing that works for you and your audience

Running a business is already a lot and now you have to think about marketing.

One person is telling you to post on socials every single day, no matter what. Another says email is king. Someone else is talking the acronym soup of SEO, AEO, AIO (?!). And there’s others dancing on TikTok – so now you’re wondering if you should be too.

(You don’t – unless you really want to, of course.)

The issue is that most marketing efforts jump straight to the exciting stuff – the platforms, the content, the campaigns – before figuring out the foundations that make any of it work.

In this session, Cerys Thompson (CT Communications) will share three core principles – that you can apply directly to your business – to reduce the overwhelm and approach marketing in a way that actually makes sense for you and your audience.

If you’ve been feeling pulled in every direction and not sure where to start, this session will give you a simple, repeatable way to cut through the noise – without adding more to your plate.